Supermarket Lighting.com

For more information on Promolux specialty retail lighting for supermarkets or to request a quote, click on the links to the right.

Displaying your grocery store products is an art that holds a purpose, a purpose to encourage consumers to purchase more. Needless to say, consumers are unlikely to purchase unappetizing goods that seem like they have gotten old from sitting all day under the harmful radiation of UV lights. Proper product placement and choosing the right equipment are just the basics. To increase your revenue, you need to pay attention to food displays, display case lighting and countless other features as well. Here’s how you can increase the shelf life of your products and lure more customers to your store.

Set up fresh food displays

Special care needs to be taken when displaying perishable food items. Use simple and creative ways to highlight color in your store. You can do thus by alternating green vegetables with brightly colored produce to engage the customers’ eyes. Instead of opting for bakery display cases with white backing, go with black so the baked goods pop out of their shelves and make a more notable visual impact on the customers. In addition, you can use brightly colored fabric to drape over your shelves to add a little extra color.

For bakery display cases, it is recommended you opt for staggered shelves and display cases that accentuate your products, allowing them to become more visible to your customers. You can also decorate your store with props and posters to garner an emotional response that will encourage consumers to purchase your products.

Use specialized lighting

Using specialized lighting will not only extend the shelf life of your products but will also enhance the color and texture of your products. Opt for Promolux lighting to make your perishable goods look better. Promolux offers a range of grocery store lighting solutions that your business can benefit from. These chemical reactions are most likely to occur in the presence of ordinary fluorescent lighting. To counteract this potential catastrophe, don’t let all your hard work go to waste and invest in Promolux lighting.

Promolux is a renowned company that provides high quality display case lighting that helps keep your perishable food items fresh and delicious. Using Promolux lighting prevents discoloration and also slows down the process of degeneration. This makes your products look fresh and new. Bakery goods are prone to undergo photochemical reactions in inferior LED lights. Do not let all your valuable food items go to waste and invest in better food displays and LED lights.

Store planning

Place all your items around the store wisely. Keep essential items, such as milk and eggs, at the farthest corners of your store so people will have to walk past tempting items to get to them. In addition, make sure you place items, such as chewing gum, candies and magazines, near the cash registers. This might compel customers to buy additional items while they are waiting in line at the cash register.

These are some ways you can display your products in a way that lures customers to them.

For more information on Promolux lighting for deli display cases or to request a quote, click on the links to the right.

Contrary to widespread belief, a local deli is so much more than a quick sandwich grab. A credible delicatessen has what it takes to equally excel at breakfast, lunch, and even dinner. A deli can be an extremely lucrative business venture if the proprietor knows how to foster the right ambiance that would garner the attention of passersby and lure them in. While top-notch quality and impeccable service gleans long term, content customers, it is the format and setup of the deli that dictates the success it gleans. Here’s how you can diligently plan and organize your deli to render it a good name.

Step 1

To kick start your business, you have to decide which type of deli you want to operate. While some smaller delis contend with offering sandwiches and salads on the go, others are bigger sit-down restaurant affairs, providing snacks and meals around the clock. In addition, delis come in various ethnicities and genres, including American, German, Italian, and Jewish.

Step 2

Choose a space that would suit your deli. While full service delis need zoned and restaurant proportion spaces, equipped with a state of the art kitchen and commendable display cases with LED display case lighting, a small business only needs a small retail space. Also consider your demographics and neighborhood. If you are situated in proximity of a business center, you would draw in a hefty flow of lunch patrons but only minimal diners, while a deli in a suburban area would fear better at breakfast and dinner than lunch. To enhance your customer flow, also think about factors such as, visibility, parking, and foot traffic.

Step 3

Design your restaurant making the best of your space. Sketch out a layout including restrooms, seating area, counters, kitchen equipment and any other aspect of space. This would help you determine the decor you need to purchase to bring life to your proposition.

Step 4

Purchase all the kitchen equipment, such as commercial refrigerators, toasters, dishwashers, cutting boards, meat slicers, microwaves, ovens, steam trays, ranges, char broiler, grills, and deli display cases equipped with specialty LED food lighting.

Step 5

Furnish your deli with elegant tables, booths, chairs, counters, televisions, sound systems, and display cases to flaunt your products. Lighting is a vital element to get right when refurbishing your deli. The right lighting at the right places can enhance the aesthetics of the entire display and bring out the most flattering colors in the products. However, these high end, but perishable, deli produce are highly sensitive to temperature or lighting and are prone to go bad. Thus, if these display cases are outfitted with regular display lights, which emit high levels of IR and UV radiation, especially in the UV-B and UV-A range, all your efforts will go down the drain. These emissions enhance the surface temperature of deli products – leading to accelerated spoilage, and boosting the rate at which the products will lose their freshness, emit unpleasant odor, and discolor. Only LED display case lighting systems are deemed appropriate for exposure to perishable items. Make sure that your deli display cases only incorporate the best in specialty LED lighting on the market to enhance the shelf life of your products and retain their freshness.

Step 6

Look for an esteemed supplier for produce, meat, and general restaurant supplies. The taste and freshness of meat is indispensable to the success of a deli, so sample products from a plethora of meat suppliers before settling on one.

Step 7

Bedeck your deli to render it the right ambiance and tone you desire. Adorn the walls with posters, photos, or paintings pertinent to the feel of your establishment. Also consider incorporating plants, window treatments and exquisite curtains to your decor.

For more information on Promolux specialty retail lighting or to request a quote, click on the links to the right.

A creative seafood display case can greatly entice customers to stop and steal a glance at the seafood products offered by your supermarket. While impeccable service and top-notch quality wins content customers over the long term, it is actually the seafood display that actually draws the customer in or attracts them when they are merely planning to buy bread and milk. Generating impulse sales is what a well-crafted seafood display case can garner for you.

A well-depicted and decked out seafood display case can foster a very positive and fresh image that elucidates the entire supermarket’s perishable image in a positive light. Here are some dos and don’ts to follow when it comes to designing and decorating the refrigerated seafood display case:

• The key is to disengage and view the seafood display case from the viewpoint of the customer. Lie or shingle fillets and steaks to flaunt the best edging, facing, or best side towards the customer. For instance, the red meat side of salmon should be shingled facing the customer, while the skin edge should be set facing away from the customer. In addition, specialty seafood display case lighting should be prudently located to enhance the appearance and hues of the fish.
• To craft a charming pallet of colors, the products should be set out intermittently to provide contrast and make the display case stand out. Five white fillets placed together make a bland picture, but placing orange salmon fillets in the center of tilapia and white cod fillets would instantly boost their appeal due to the striking contrast, and make them pleasant to human eyes. By also incorporating Promolux LED lighting for seafood display cases, you will further enhance the aesthetics of the setting and make the products visually attractive even from afar.
• You can employ direction and texture to break up the display monotony and craft eye-catching patterns. This is especially beneficial when you don’t have a wide array of colors to work with. For instance, you can start with setting the cod fillets in long vertical rows in the display case, facing toward the customer, then tilapia fillets can be placed next to the cod horizontally. The contrast in their textures would make both the items stand out more.
• The right lighting at the right places can enhance the aesthetics of the entire display and bring out the most flattering colors in the produce. However, these high end, but perishable, seafood products are highly sensitive to temperature and are prone to go bad if placed under inferior lighting. Thus, if these display cases are outfitted with regular display lights, which emit high levels of IR and UV radiation, especially in the UV-B and UV-A range, all your efforts would go down the drain. These emissions enhance the surface temperature of seafood leading to accelerated spoilage, and increasing the rate at which the products will lose their freshness, emit unpleasant odor, and discolor. Promolux LED display case lighting systems are the most appropriate for displaying perishable items. Make sure that your seafood display cases only incorporate Promolux LED lighting for fresh food display cases in order to enhance the shelf life of your seafood products and retain their freshness.