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Grocery stores are where people visit at least once a week to stock up their fridge, and refurbishing the store to foster a customer friendly tone and ambiance is often the last thing on the minds of the proprietors. After all, the patrons walk in, grab what they want, pay up, and leave out the door the next second; so why invest hard earned bucks in bedecking the store? Here’s where you are wrong! From smart space planning to draw-your-eye blue light specials, the positive vibes exuded by your store imprint on the minds of the passersby and lure them inside your grocery store. Here are 4 stellar ideas that would render your grocery store a professional and customer-oriented enterprise feel.
Specialty retail lighting
One can never extol the importance of great lighting in your store enough. While it is a great idea to incorporate safe spectrum fluorescent lighting at every step of the way, bearing down upon the customers, bathing them in a warm glow, your food display case lighting is another matter altogether when it comes to perishable produce. The right lighting at the right places can enhance the aesthetics of the entire display and bring out the most flattering colors in the produce, as well as guide the patrons along on their purchase journey.
However, perishable fresh produce are highly sensitive to temperature or lighting and are prone to go bad. Thus, if these display cases are outfitted with inferior display lights, which emit high levels of IR and UV radiation, especially in the UV-B and UV-A range, all your efforts will go down the drain. These emissions enhance the surface temperature of deli products, which will lead to accelerated spoilage, and boosting the rate at which the products will lose their freshness, emit unpleasant odor, and discolor. Only specialty display case lighting systems are deemed appropriate for exposure to perishable items. Make sure that your grocery display cases only incorporate the best quality lighting on the market, such as Promolux lighting for enhanced visual merchandising, to lengthen the shelf life of your products and retain their freshness.
Vertical storage
Grocery store salesmen know a thing or two about stacking up. Bins of produce, boxes of cereal, mountains of cans; there’s nothing they don’t know how to pile up to save space. This is also highly convenient when you want to hide that slightly stained tomato at the bottom of the pile undiscovered, Produce avalanche is only a small price to pay after all.
Use zones
The organizational skills of grocery stores are commendable. A chicken wouldn’t be caught dead lying with a pear. They know how important psychological and physical separation is to create a comfortable and calm environment. Creating zones in your store renders it an orderly and efficient feel. In addition, since perishable food items are vulnerable to bright lights, make sure to store them in a separate zone and inside display cases equipped with Promolux specialty retail lighting to safeguard them from the bright glare of the rest of the store. Organize all the items according to their categories and the order in which the customers are going to buy them.
Great music
Most people have a soft spot for music, so make sure that you play pleasant music in your grocery store to enhance the experience of the customers and make them more apt to stay on and peruse through your store. A customer who only comes in for bread or milk might be tempted to try out other shelves for a change.