Supermarket Lighting.com

For more information on Promolux lighting for supermarkets or to request a quote, click on the links to the right.

The goal of any supermarket is easily determined; it is, or should be, designed to attract customers and offer them an enjoyable and convenient shopping experience, resulting in increased turnover and profit.  To a certain degree, this is achievable by employing various persuasive marketing promotions and discounts. However, while they can prove successful in some circumstances, they are not ideal strategies for an ongoing growth factor and established customer satisfaction. In other words, like any other form of marketing, the advantages of shopping at your supermarket must be highlighted, such as with specialty display case lighting, or run the risk of being just another store.

The art in marketing and selling your products is not only tempting consumers into your outlet, to buy a couple of required items and then leave. You want to keep them in your store, which means retaining their attention and preventing the all too frequent shoppers’ boredom. Illumination and highlighting are two crucial aspects of gaining and retaining consumer attention; so, put on a show for your customers by using; for example, specialty lighting for showcases.

We all encounter buying temptations influenced by created lighting every day of our lives; one great example of this power is seen in nature. If lighting effects can define and enhance an entire planet, there must be a message in that for any store owner.

Designed lighting techniques are not only useful in showcasing luxury, discount or sale items or any; display light when utilized correctly can have a dramatic impact on your complete store operation.  It stimulates consumer curiosity and encourages them to explore your store further and make impulse induced purchases.

Projecting an appealing image and atmosphere within any environment is crucial; appropriate lighting can create a shopping mood that influences a customer to remain longer in your store. They enjoy browsing in the ambiance created by cleverly designed lighting, from specialists such as Promolux and at the same time, while they are busy looking and making purchases in your outlet, they are not providing profit to your competitors.

As a supermarket owner or manager, your objective must be at all times, directed towards providing customer satisfaction. This begins outside your store with advertising and promotional displays, but if it is not continued inside the store, is it not reasonable to presume a large percentage of this effort and expense is wasted? When a consumer enters your store, they will either consciously or sub-consciously become aware of the temperature, general store layout, and display case lighting. If these factors produce a comfortable and positive effect, then their expectations of an enjoyable shopping experience in your supermarket will be introduced.

Visibility is in these days of consumer awareness, an important factor and this includes ticket prices that are easy to read. It is another reason for ensuring the lighting in your store is customer-friendly. If not; then it should not be a surprise to see consumers leaving the store, faster than they entered, as at the end of the day, their perceptions dictate your bottom line.

For more information on Promolux food safe lighting or to request a quote, click on the links to the right.

Discoloration, dehydration, and harsh effects on food safety are all issues that supermarkets face due to the levels of ultraviolet radiation in meat display lighting. High quality meat showcase lighting is fundamental to a flourishing supermarket. It is imperative for the appearance of meat to be enhanced; yet it needs to be fresh. Appearance and freshness are the key components in a customer’s decision to buy. How can supermarkets continue to grow when facing issues of wasted meat? The solution is to decrease meat wastage with Promolux specialty retail lighting for your refrigerated display cases.

Who is Promolux?

Promolux Lighting is a pioneer of the lighting production field. Promolux is the first specialty food lighting manufacturer to provide customers with lighting technology that not only enhances the visual appearance of displayed items, but also reduces the harmful effects of UV lighting. Together with Promolux, your supermarket can tackle the obstacle of meat wastage.

Promolux technology combats food wastage

LEDs and other specialty display case lighting do not emit UV radiation by nature. Therefore, many buyers of food showcase lighting often mistakenly assume that their display lighting will not discolor or degrade perishable food. However, in most cases grocers are experience the continuous harmful effects on their fresh food stock. Promolux has pioneered special technology that reduces the levels of UV radiation in the display lighting. Therefore, food items that are illuminated under Promolux lighting last up to three days longer.

Why is meat wastage caused by UV lighting an issue?

Due to other manufacturer’s failure to reduce UV rays in their lighting, many grocers experience a fading of their deli meat due to a photochemical reaction. The combination of oxygen, UV, and visible spectrum radiation triggers these photochemical reactions. After being exposed to photochemical reactions, the meat loses its succulent texture and vibrant original color. The meat goes dry and begins to fade. Promolux counteracts this effect by controlling the wavelengths of the rays. Doing so limits the amount of UV radiation that actually comes into contact with the meat. As a result, the shelf life of your perishable meat is extended.

Will the cost of Promolux lighting really compensate for the cost of meat loss?

The rule of “you get what you pay for” does apply with showcase lighting. Of course it is cheaper and easier to visit a local hardware store and purchase a regular display light to place it over your meats. Within a matter of days, however, the effects of the cheap lighting decision will be apparent. Your meats will discolor and lose their freshness at a rapid rate. With Promolux, not only will you save your meats, you will save your dollars in the long run. Spending less money replacing rancid meat along with the energy efficient technology of Promolux will keep money in your pocket. Hardware store lighting may be a quick fix, but investing in quality lighting is an incomparable solution in the long run for saving meats and money.

Many people undermine the significance of quality display lighting. End discoloration and meat wastage by putting your trust in a company that understands the challenges of fresh food display lighting and works to tackle them. Make the switch today and allow Promolux to assist you with the prosperity of your company.

For more information on Promolux food safe lighting or to request a quote, click on the links to the right.

Strict food hygiene regulations are in place for buffet food retailers to prevent patrons from food borne illnesses. These rules include having properly trained staff, clean premises and equipment, and most importantly, keeping food at the correct temperature. Here are some guidelines on how to keep your self-service buffet both visually appealing and free from danger.

Self-service cold buffets

Self-service cold buffets can include seafood, salads, deli meats, fresh fruit and vegetables, and desserts. These buffets in particular can be very popular in supermarkets, restaurants, weddings, and private functions. The culinary team must keep in mind that there are plenty of related food safety issues. The culinary team must be aware that the damaging radiation from the produce display lighting will raise surface temperatures of food in cold buffets, including cold display cases that are refrigerated with humidifiers and misters. The combined exposure of the fluorescent lighting from food display cases and oxygen can cause fats to spoil. Also, raised temperature environments are the perfect breeding grounds for bacteria and food borne pathogens, particularly in salads containing eggs, mayonnaise, and dairy products.

Unsafe cold buffet temperatures and faulty produce display lighting can make seafood, deli meats, desserts, and salads unsafe within two to four hours. Instead of being at risk of these dangers, consider investing in Promolux food safe lighting which will ensure the reduction of UV radiation onto your buffet goods, therefore prolonging freshness and quality.

Self-service hot buffets

Self-service hot buffets typically include pastas, cooked meats, roasted vegetables, and warm bread rolls. Ideally, hot food should be served steaming hot, in hot food displays under display case lighting, or over burners. In buffets, it is common for the warm foods to rest under display case lighting. Self-service hot buffets are also popular in restaurants, weddings, and special functions. UV lighting can be equally as dangerous for hot buffets as it is for cold buffets. An issue that faces many culinary teams that service their customers with hot buffets is the dehydration and discoloration of the food due to the amount of UV lighting exposure. The combination of oxygen, UV, and visible spectrum radiation triggers photochemical reactions. After being exposed to photochemical reactions, the hot items lose their texture, vibrant original color, and go dry. Counteract this cataclysm by using Promolux specialty display lighting for food service buffets.

Keeping food fresh at buffets

Keeping food that is fresh is paramount. The buffet should be monitored regularly and food should be brought out routinely. When bringing out fresh food to add to the buffet, it should not be combined with the leftovers from the food being replaced. Each dish should have its own serving utensil that is not to be mixed with other serving utensils.

Staying hygienic at buffets

Overall hygiene is a critical component to a healthy self-service buffet. Customers should never touch any food on display without using a serving utensil. Food should be protected from coughs and sneezes by a sneeze guard. Hands of all employees should be washed thoroughly. When the food is being prepared, there should be no cross contamination.

Self-serving buffets are delicious and exciting. They can add extra flare to a supermarket, restaurant or event but can be a disaster if no precautions are taken. Using these tips will keep your buffet clean, visually inviting, and most importantly, hygienic.

For more information on Promolux LED lighting for wine displays or to request a quote, click on the links to the right.

Mounting specialty LED display case lighting in the wine section of your supermarket can lead to increased sales. A well lit and attractively arranged wine showcase makes the section enticing hence compelling more customers to buy. The style used to display wine evokes thoughts of pleasure brought by drinking fresh quality wine. In order to increase wine sales in the supermarket, brands of most preferred wine should be visible from the inner display case and the window wine showcase. Remember that wine should be stocked in a secured section to prevent minors from accessing the alcoholic drinks. You can increase foot traffic customers for booming wine sales in the supermarket using the following strategies.

Front window wine picnic

A front window wine picnic is a unique marketing strategy that appeals to the psychology of regular customers and those walking on the street. A wine picnic showcase evokes thoughts of refreshment, romance and relaxation brought about by a glass of wine. In this case, designate a space in the front window preferably towards the extreme corner. Place a backdrop with a cool colored painting of a breathtaking natural landscape. Then, spread a table cloth and arrange a few bottles of top brand wine in the foreground. To make the picnic setting complete, add two glasses, napkins and corkscrews. If you have enough space, place a picnic basket at the extreme corner of the foreground and arrange two dishes with bright colored fruits. However, don’t overdo the fruits as you want the customers’ eyes to be caught by the wine. Use Promolux LED lighting for retail displays to make the wine picnic setting more prominent.

Mixed corks display

A display of wine in a mixture of corks can be done in the front window or inside the supermarket near the wine case. Buy a collection of varying brands of wine corks from a hobby winemaking supplier, enough to create a sea of corks. Place few bottles of the most preferred wines on the display table. Add a few classic glasses and spread the corks around the wine and glasses. Once the setting is complete, you will have bottles of wine and glasses standing in a sea of corks. Alternatively, you can use the corks to craft some wine wreathes wide enough to place several wine bottles and at least two glasses in. To make the display of wine in a sea of corks look awesome, use Promolux specialty LED display case lighting for the required brightness.

Wine platform display

A wine platform display strategy maximizes the use of visual space available in the display case reserved for wines. Remember that in the platform you will only place the best selling wine brands with a wide profit margin. It is advisable to place the wines on offer making the deal irresistible for the buyers especially during the festive seasons. Get small sized platforms, cube-shaped props and shelves with the desired height depending on the available space. Get a cool colored decorative fabric that creates the required mood and then loosely cover the props and shelves. Place a few bottles of your best selling wine brands on top and mount Promolux LED display case lighting for a breathtaking and well lit wine display.

For more information on Promolux LED lighting for supermarket window displays or to request a quote, click on the links to the right.

Integrating powerful window display ideas with Promolux LED supermarket showcase lighting increases sales in your supermarket. Your window displays play an important role of calling customers to enter into the supermarket to see more. These customers end up making significant purchases and some refer other customers to you. This is the reason why window displays should be taken seriously in a supermarket business as a major marketing tool. Since you cannot display all the items on stock in the supermarket, displaying the best selling products is strongly recommended. Window display strategies are varied for both consumable and non-consumable products. Use the ideas below to create breathtaking window displays that will grab the attention of potential customers walking on the street.

Embrace themed displays

You should embrace themed window displays in your supermarket. Themed displays capture a particular festive season or short but important holiday. Work with the characteristics of the holiday to come up with a theme for your displays and then introduce the products you are selling in the supermarket. For example, during Christmas season, get a Santa Claus statue and dress it appropriately to provide a Santa theme on the window display. Once the theme is complete, place the best selling product brands that you wish to display in an attractive way to woo the customers. You can also display cookies and cakes placed together with wine for special celebrations such as Easter and Valentine’s Day. Engrave a message in tune with the celebration on the cake to attract more attention. Use Promolux specialty LED display case lighting to reduce energy consumption as the displays should be well lit throughout the night.

Rotational single focus

Dealing with multiple products in the supermarket can pose a marketing challenge. This is because the space available in the window area may not be enough for all the displays. In addition, displaying many items may result to overcrowding that does not appeal to potential customers. However, a rotational single focus window display strategy does the trick. In this case, display products from a single category or brands for a period of time then change to another. For example, you can decide to display products from the grocery section for two weeks, then clothes for another two weeks and then cosmetics. Promolux LED lighting for retail merchandising makes the window displays visible for several meters away from the building. Creativity is required to make the displays appealing. Also, the display style should be unique for every product category to surprise regular customers each time you focus on a different product.

Seasonal window display

Seasonal window displays for supermarkets mainly target winter, summer and spring seasons that come with major changes. In addition, the back to school season is included as it comes with increased demand for some products. During the winter season, the display should feature warm clothes, warm drinks and foods that bring warmth to the body. It is important to have some snowflakes in the background. For summer, ice-creams and milkshakes, toys, foods and clothes for warm weather are the best window display ideas. The idea is to take advantage of every season to display the most sought product brands in your window. Grab the attention of potential customers on the street by making the window display brighter using Promolux specialty LED display lighting.

For more information on Promolux LED lighting or to request a quote, click on the links to the right.

The cost of maintaining a successful business can be very time consuming and expensive. For a building that relies heavily on electricity, the bill can be shocking. Some offices and supermarkets attempt to save money on the utility bill by making shortcuts on electricity and the commercial lighting. This can be a poor mistake for the health of your employees.

Eye strain

Having eyestrain is a very excruciating feeling. Strained eyes tend to be irritated, red, or dry. Straining of the eyes can cause stress and other eye related issues. The quality of your vision may deteriorate if you spend too much time in a commercial setting all day with poor lighting. Good lamps should be used provide you with a sufficient amount of light.

Increased level of error

Bad lighting puts a lot of strain on the eyes, which can cause headaches. When an individual is working in a room with poor lighting, their eyes have to work twice as hard. This is the reason that headaches may occur. All of this can lead to employees feeling fatigue and exhaustion. The human eye cannot always properly estimate the shape, proximity and the depth of spaces and objects around them without proper lighting. Bad lighting can cause accidents in the workplace. It is very critical to have proper lighting in workplaces, especially in areas where high concentration is paramount.

Effects on general well-being

Lighting affects the company’s general ambiance and the general well-being of the staff. Dark rooms tend to affect people’s perception of working environment and lower their work satisfaction, also making employees feel sleepy. Office spaces with lighting on the walls and desks are more enjoyable and relaxing to work in, while offices with poor lighting may seem daunting, depressing, and stressful. Employers should invest in proper lighting solutions in order to create a positive working environment.

Effects in supermarkets

If your business is a supermarket, you must be aware of the additional effects that poor lighting may cause: Some results even leading to customer loss. If your supermarket lighting is dim and poor, customers will not be drawn to shop there. Instead, opt for quality lighting. Quality lighting amongst your food display and the aisles of your store will increase sales, as opposed to a poorly lit building. Having illuminated supermarket aisles filled with fresh produce on display with highly saturated, vibrant colors is bound to draw in shoppers.

Whether it be a corporate office, retail store, or a supermarket; quality lighting is a key to a comfortable and inviting work setting. When choosing the right lighting manufacturer for your company’s illumination needs, energy efficiency should probably be a deciding factor. If you purchase lighting that is both high quality and energy efficient, you will not have to make shortcuts on lighting to save money. Instead of trying to make due with shortcuts, consider Promolux specialty LED lighting to light your company’s building. LEDs are low cost, high quality, and also energy efficient. Do yourself, your customers, and your employees a favor by investing in good lighting.

For more information on Promolux specialty LED lighting for retail displays or to request a quote, click on the links to the right.

Creating room for a gift shop in the supermarket is a lucrative business idea to encourage household items shoppers to pick a gift for their loved ones. You can have a gift shop in your supermarket, fully stocked with toys, family clothing and jewelry among others. It is advisable to create a gift shop upstairs, with the staircase to the shop being well labeled and visible from the main entrance. If space is a challenge, have the gift shop extending along the wall of the supermarket next to the cashiers’ counter. You can enhance the sales in the gift shop by practicing the following tips.

Create different gift sections

Display is an important factor that determines the sales made from a particular product. In order to make each gift category visible, it is important to create different sections depending on the type of gifts to be stocked. For example, you can create a section for newborns with a variety of baby items and clothing, a boutique, toys section and game accessories corner. If the gift shop is occupying a whole floor, it is strongly recommended to use a Promolux LED commercial lighting system. These lights create the required mood in the gift shop while giving the items on display a splendid appearance. In addition, Promolux LEDs are flattering especially when customers are trying on clothes, shoes or jewelry and looking at them in the mirror.

Customer waiting lounge

Customers coming into the gift shop are most likely to be accompanied by a friend or a relative. Others may want to sit down as they decide the type of gift they want to pick or when trying on shoes or jewelry. Therefore, make the room the best place to be by introducing a customers’ waiting lounge. Consider placing chairs if you have enough space in each section or couches to accommodate several people at a time. Ensure that the couches have cushions to bring about the required comfort for the customers. In addition, create a cozy mood in the room by using Promolux specialty LED lighting installed on the walls above or hanging from the ceiling.

Place visible adverts for gift shop

The majority of customers will walk into the supermarket for household consumable products oblivious of the existence of the gift shop. Therefore, place visible adverts for the gift shop on the outer part of the supermarket. You can have drawings on the glass front wall of the supermarket or create a showcase section along the front wall. Ensure that the adverts are visible from a distance away from the supermarket using a Promolux specialty LED lighting system.

Glass cupboard for jewelry display

Jewelry is best displayed in a short glass cupboard. The cupboard should be set at the jewelry section preferably at a corner near the gift shop entrance. The display cupboard should have a slanting design, with shelves. Arrange the jewelry according to the type and size. For example, you can have the rings and earrings on the topmost shelves followed by the necklaces and finally the bracelets. In addition, consider using the color coding style to arrange the jewels in each category. For enhanced display appearance, use Promolux specialty LED showcase lighting to illumine and brighten the jewelry.

For more information on Promolux LED lighting for floral displays or to request a quote, click on the links to the right.

People like to buy flowers to add beauty while communicating a message of good will on different occasions. Therefore, the floral section in the supermarket should wow the customers when they walk in. The techniques you use to display the flowers should reveal your professionalism and knowledge about flowers. Well displayed flowers draw the attention of potential buyers while acting as a strategy to woo impulse buyers. Here are floral display techniques that will increase flower sales in your supermarket.

Themed flower display

People use flowers to communicate a specific sentimental message to their loved ones. To make this a marketing strategy for your flowers, introduce tags with varying messages that will make the flowers relevant for different occasions. For example, you can prepare tags with messages of love, friendship, and strength. Be creative in coming up with appealing words that communicate to the heart of the recipient and that will compel customers to buy the flowers. Once the message tags are ready, arrange single flowers and bouquets. When preparing the bouquets, use the color combinations that bring about the desired theme. Attach a tag with the appropriate message to each of the single flowers and bouquets. Enhance the visual appearance of the flowers and the readability of the message tags by placing them in cases that are properly lit with Promolux LED floral display case lighting.

Wall mounted flower display

In the supermarket, you may not have enough space to showcase all the flower types available. Remember that you have only one section allocated for flowers in the effort to make the supermarket a one stop shopping center. However, you can still display the mix and match bouquet by selecting single flowers and placing them in plastic vases. Mount the plastic vases with flower bouquets on the wall making them to hang outwards at a 45 degree angle. In order to make the flowers more visible, mount pendant LED display case lighting on the ceiling next to the wall. LEDs do not emit heat that can ruin the freshness of your flowers or distort their original colors. Instead, they enhance the appearance of flowers, while keeping them bright and fresh.

Front window showcase

Having a front window flower showcase is a marketing strategy used to attract customers walking on the streets. Therefore, the front window strategy should be used along with other interior flower showcase styles. The type of flowers and style of showcasing them matter a lot as you want to build confidence in customers that they can get the best flowers from your supermarket. In this case, do not just throw flowers in a vase, but rather arrange the best selling flowers in an artistic style. Also, change the style and color combinations every three weeks to create a sense of variety for the regular customers. During special seasons such as Valentine’s Day and Mother’s Day, place special offers in the front window to increase flower buying traffic in your supermarket.  Maintain the freshness and extend the shelf life of the front window display by using Promolux specialty LED display case lighting.

For more information on Promolux lighting for supermarkets or to request a quote, click on the links to the right.

Introducing a small coffee shop with warm décor enhanced by LED retail lighting is a business idea that can bring added income into your supermarket. Apart from generating extra income, the coffee shop is a viable marketing strategy to increase the foot customer traffic into your supermarket. This may sound funny but you can transform an area of the supermarket into a powerful mini coffee shop. Alternatively, you can utilize the backyard of the supermarket to establish a coffee shop. In order to get space, explore the options you have to enable you to provide coffee to walk in customers and takeaways. Here are some practical ideas on how create a small coffee shop.

Promote relaxation and comfort

When establishing a mini coffee shop area in your supermarket, factor in relaxation and comfort. Many customers may want to sit for a few minutes as they sip coffee while discussing important matters. Place several chairs and couches that are comfortable for customers to sit on. Provide coffee tables that can allow a sizable group of people to sit around. To attract customers, install Wi-Fi for unlimited Internet access for those taking recess from work to have a cup of coffee while chatting with loved ones. LED lighting should be mounted as they provide adequate light without emitting heat that may make the customers uncomfortable.

Display baked snacks

The coffee shop can become a marketing tool for the baked products from the supermarket bakery. Display fresh baked pastries, cookies and other snacks that customers can enjoy with coffee. A good idea is to have a rear-loaded glass display case with a refrigerated section to preserve the perishable snacks. Arrange the snacks according to types and sizes but in an attractive way that makes them irresistible to the customers. Install Promolux bakery display case lighting to enhance the appearance and freshness of the displayed snacks. Customers will come in expecting to drink a cup of coffee but upon seeing the displayed yummy snacks, they are likely to make a decision to have a snack too. When one has tasted a snack from the coffee shop, they are likely to walk into the supermarket for the same baked products while buying other household goods.

Create a barista station

Creating a barista station on the counter is a great idea to evoke a sense of freshness to the customers. Note that the customers prefer to see the coffee being prepared while smelling its aroma. In this case, have the barista with the espresso equipment on the counter. This enables the employee to make coffee as the orders come in hence giving customers freshly made hot coffee. However, you need to choose the lighting system wisely as some lights may increase the temperatures in the room making the customers uncomfortable. It is advisable to use LED lighting at the counter and in the entire room as they do not emit heat. This lowers the temperature making the place comfortable for customers and staff members.

Provide vouchers

In order to market the mini-coffee shop as part of the supermarket, provide vouchers to regular customers. The vouchers should be an effort to award customers with free coffee for their loyalty. The same should be done for regular coffee customers.

For more information on Promolux LED lighting for supermarket display cases or to request a quote, click on the links to the right.

In order to have increased customer traffic and sales in your supermarket, it is important to have some display case management skills. When customers walk in to your store, the first thing they see is the display case. If the items in the case are placed in a disorganized manner with poor lighting, the customers are likely to go spend their money elsewhere. Also, an attractively arranged case makes it easy for self-service whereby customers can identify and pick what they need. This reduces the number of staff members required in the supermarket hence cut down on operating costs. Make the supermarket display cases eye catching through the following easy tips.

Maintain display case cleanliness

Overall cleanliness in the supermarket builds confidence in the customers making them trust the quality of the products you provide. Remember that the products on sale in your supermarket include foods which are consumed raw and others are that are sold ready to eat. Therefore, always keep the display cases in the supermarket clean. In this case, assigning several employees to regularly check on the cases and wiping them clean when needed. For example, display cases for frozen and refrigerated items are likely to have moisture that makes them appear slightly dirty. Wiping should be done regularly to clear off the wetness. Also, keep track of the fruit and vegetable display cases to ensure that they are clean. Installing Promolux specialty LED grocery store lighting in the produce and meat sections keeps the temperature low hence clear and clean looking display cases.

Keep display cases full

Keeping the display cases full attracts customers as the products in them are prominent. A full display case communicates a message of abundance to the customers, compelling them to buy more products. When customers look at a full display case, they make a decision to buy even if they did not have initial plans of buying the particular product. In addition, a fully stocked display case enhances the appearance of the items drawing the attention of the buyers. For instance, a display case full of varying types of fruits arranged with an attractive pattern brings about a sense of freshness. Fullness of the display cases is made more attractive by Promolux LED display case lighting that brings out the best color and freshness of the products.

Make orderly product arrangement

After a busy day in the supermarket with customers coming in and out of the store, it is important to make fresh displays for the following day. This can be done after the closing hours or early in the morning, depending on staff member availability. However, the best practice is to arrange the display for less perishable items the previous evening while the highly perishable ones are arranged early in the morning. Piling up of items in the display case should be avoided as it makes the case appear disorganized and it can encourage premature decay of perishable items due to warmth build up. You can guarantee increased food safety by using Promolux LED lighting in your supermarket display cases.