All posts by Joel

Improve Your Supermarket’s Floral Displays with Promolux Specialty Retail Lighting

For more information on Promolux lighting or to request a quote, click on the links to the right.

With the floral season approaching, flowers and plants are on display in every boutique and flower shop on numerous streets. What is it that makes some arrangements gleam while others appear mediocre? The display case lighting that glimmers upon your floral arrangements will boost or diminish the appearance of your displays. Learn how to improve the floral displays in your supermarket so that they practically sell themselves.

Cheap fluorescent lighting

Are you guilty of installing cheap fluorescent lighting above your beautiful floral arrangements? Stunningly fresh flowers deserve an angelic glow beaming down on them. Cheap fluorescent lighting is an element that can minimize the natural beauty of floral arrangements on display in your supermarket. Cheap fluorescent lighting causes the colors to appear diminished and faded. When shopping for lighting, you want the quality of the light to enhance the colors of the arrangements. Flowers are naturally beautiful and healthy flowers should look bright. Do not take away from the natural beauty with lighting that will make the plants look less appealing. Instead, opt for Promolux’s quality display case lighting.

All about Promolux

Who are Promolux and what are they about? Promolux is a high quality manufacturer of specialty retail display lighting. Promolux specializes in visual satisfaction as well as product display safety. Promolux is a key pioneer in the lighting-manufacturing field. Promolux is the first company to develop an energy efficient light technology that uses both deluxe color rendering and a reduction of harmful ultraviolet radiation. When using this brand’s lighting, you will instantly see a decrease in your energy bill and an increase in color and visual appeal in the products on display.

Visual advantage of Promolux

Promolux lamps are not only high quality, but they also have an extraordinary balanced color spectrum, which will greatly enhance the bright and vivid colors of every flower in each of your displays. Promolux uses true color rendering in every light model that they create, meaning that every arrangement that rests below a Promolux display case lighting system will be elevated to its highest visual potential. Promolux limits the amount of UV radiation that impacts your flowers, meaning that your flowers will stay fresher for a longer period of time. No more quickly wilted plants and flowers when using Promolux.

Properly illuminating the floral section

Proper illumination throughout the entire floral section is equally as important as it would be in any other section of the supermarket. Shoppers need to be able to clearly see what they are buying. Also, a comfortable and inviting floral ambiance will attract both new and returning shoppers. Proper lighting in will give you floral department an inviting and fresh and atmosphere, similar to an outdoor market.

Make a huge impact during the floral season with your colorful and healthy floral arrangements. Let everyone know that your flowers are here to stay with an immaculate lighting appeal. With quality lighting from Promolux Lighting, your flowers will draw in shoppers from all around. Make the switch today to see an instant improvement!

Increase Your Food And Beverage Safety with Proper Display Case Lighting

For more information on Promolux lighting or to request a quote, click on the links to the right.

Food waste represents approximately 40% of the total food production, according to the National Resource Defense Council. The supermarket industry is a competitive field and every dollar counts. Is your company guilty of significant amounts of wasted food and beverage consumables? There is a plausible chance that your commercial lighting is the cause of a lot wasted food. Keep more money in your pocket by reviewing the amount of wasted food that your store is producing due to the refrigerated display case lighting that your products rest under.

How can display lighting possibly cause harm to stocked items?

Many supermarket owners and managers are unaware of the significance of appropriate display case lighting. Most food showcase lighting does not naturally void ultraviolet radiation or its effects. Ultraviolet radiation in display case lighting is very dangerous to fresh food, especially meats and cheeses, causing them to discolor and spoil within hours. Many supermarkets often mistakenly assume that their display lighting will not discolor or degrade perishable food. However, in most cases grocers are experiencing the continuous harmful effects on their fresh food stock. If you find that your supermarket’s meat and beverages spoil or lose color and texture within a few hours, your showcase lighting could be the cause. With proper commercial lighting from Promolux, your stock will last several days longer than it would under faulty showcase lighting.

Frozen food is not safe from harm either

If you believe that frozen stock, such as fish and seafood, is safe from harm’s way, think again. Just like fresh meats, frozen meats and seafood dehydrate and go bad under lighting that emits ultraviolet radiation. Fish packaged incorrectly or in damaged packaging will encounter harmful effects even sooner than those that are packaged correctly. Quality display case lighting is paramount for both fresh and frozen goods to maintain a healthy food safety environment for your products.

Watch out for effects on beverages

Not only is food at risk of falling below food health standards, but some beverages are also at risk; particularly beer, wine, milk and fruit juices. Very shortly after exposure to ultraviolet radiation in some lit showcases; beer, wine, milk, and juices will become “light struck”, causing them to go rancid. Fruit juices and milk will go sour and loose all of their vital nutrients. Beer and wine, especially white wine will lose its original flavors and go foul. Beverages that are contained in clear glass bottles are the most prone to this disastrous outcome.

The solution is…

If display case lighting and showcase lighting pose such harm to foods and beverages, what can be done? Although commercial lighting can be a significant threat to the food and beverage industry, it can also be a saving grace. Grocers must purchase proper supermarket display lighting from companies such as Promolux, who specialize in extending the shelf life of your consumable products. Promolux uses its food safe technology to ensure that lower levels of ultraviolet radiation are emitted by the showcase lighting. Therefore, your display remains both appealing and safe.

Tackle the downfall of ruined meats, cheeses, frozen seafood, and beverages by upgrading your company’s lighting to Promolux food safe lighting. Increasing food and beverage safety benefits your company, the food production industry, and your shoppers. 40% of food production ends up in the garbage: allow your company to do its part to lower the amount of wasted goods.